• The NEW TOUR B with MindSet – the first ball scientifically designed to help you separate analytical thoughts from athletic performance
• MindSet is a visual cue on the golf ball that reminds you of the easy three step process
• Step One: IDENTIFY YOUR TARGET.  The first step is information gathering.  Where is my target, what is the distance, wind conditions and what club do I need to hit?
• Step Two: VISUALIZE THE SHOT PATH.  This step is about connecting to the target and visualizing the shot or putt you want to hit.
• Step Three:  FOCUS ON THE DOT.  In this step, you stay connected to the target, clear your mind of analytical thoughts, focus on the green dot and execute the shot you visualized.
• The TOUR B XS delivers increased ball speed for MAXIMUM DISTANCE off the tee and a SOFT FEEL and INCREASED SPIN for CONTROL on approach shots
• Bridgestone Golf is the #1 BALL FITTER IN GOLF:  The TOUR B XS is ideal for players with swing speeds OVER 105 MPH who want additional spin
• JASON DAY assisted in the development of MindSet and plays the ball in professional competition